TikTok trends: week of 27 July 2026
11 trends Trendhaus first saw this week, with what each one is, how big it got and whether a brand can use it.
- Art decoFirst seen 1 August 2026
An internet aesthetic centered around the Art Deco art, architecture, and design style, which is characterized by geometric shapes, symmetry, and an elegant, refined, and luxurious visual mood inspired by materials like marble, bronze, and gold.
AestheticBrand-usable23 sampled videos, 31.0M views - Obsession dance memeFirst seen 31 July 2026
A TikTok dance trend set not to a song but to audio from a breakdown scene in the 2026 horror movie Obsession. The trend drew criticism for choreographing a dance to such a dark and intense movie scene.
Participatory formatBrand-usable29 sampled videos, 11.3M views - Minecon 2015 memeFirst seen 29 July 2026
TikTok users take awkward, cringe-worthy clips from the 2015 Minecraft convention (Minecon) featuring YouTuber DanTDM and turn them into absurd 'brainrot' edits. These edits use filters, sound effects, and references to alter the clips, making it look like DanTDM is obliterating fans with lasers or saying inappropriate things.
MemeUse with caution4 sampled videos, 4.4K views - The same girl you're tellingFirst seen 29 July 2026
A trend using the text overlay 'the same girl you're telling...' followed by various relatable scenarios, often involving shopping or spending habits, to humorously highlight contradictions in behavior.
Participatory formatBrand-usable29 sampled videos, 5.7M views - I'd do anything for youFirst seen 29 July 2026
A skit where one person declares they'd do anything for their partner or friend, and the other responds with a specific, often trivial demand (like giving up a habit or item) that the first person refuses, leading to a comedic standoff or walk-off.
Participatory formatBrand-usable29 sampled videos, 61.8M views - Quiet on the creekFirst seen 28 July 2026
A viral phrase originating from a TikTok live clip where rapper Saucy Santana explained that you need to be quiet on the creek so you don't scare the fish while fishing. The phrase became so popular that Santana released a song called 'Quiet on the Creek,' and memes use clips of characters sneaking around under captions about how quiet they need to be on the creek.
Audio trendBrand-usable25 sampled videos, 29.9M views - Topic in 60 seconds trendFirst seen 28 July 2026
Creators challenge themselves to explain a topic they have expertise in under 60 seconds, sometimes while doing a time-bound physical activity like a plank. It works by promising viewers quick, easily digestible information that fits within a short attention span.
Participatory formatBrand-usable29 sampled videos, 6.9M views - Ai gone wrong trendFirst seen 28 July 2026
Creators imagine a catastrophic misunderstanding that an AI assistant could make for them or their business, then film the AI explaining the confusion alongside a funny visual of the disaster. The trend plays on the relatable and humorous speaking style of AI voices.
Participatory formatBrand-usable30 sampled videos, 22.4M views - Let me guess trendFirst seen 28 July 2026
A trend for Instagram trial reels where creators start by saying 'let me guess' and then list off a bunch of interests, identity traits, and personality traits that their ideal follower might have. They finish by introducing themselves and saying 'welcome home' or 'you found your people' to attract new followers who relate to those traits.
Participatory formatBrand-usable28 sampled videos, 27.8M views - Tu inicial tu creepypastaFirst seen 28 July 2026
A slideshow format where users are presented with a list of classic Creepypasta characters or stories assigned to different letters. The viewer finds the letter matching their first initial to discover which Creepypasta character they 'got'.
Participatory formatBrand-usable21 sampled videos, 4.3M views - He was whipping up shit in a kettleFirst seen 27 July 2026
An audio meme originating from a British podcast clip where a former prison officer recounts a disturbing story of a prisoner boiling feces in a kettle. People use the dramatic audio clip to humorously describe anything they find terrible, mediocre, or even great, often dubbing over the original words while keeping the serious tone.
MemeUse with caution28 sampled videos, 49.3M views
