TikTok trends: week of 20 July 2026

A meme trend where creator Brent Rivera is humorously claimed to 'mog' (outshine in attractiveness) other celebrities and influencers simply by existing. Users create comedic transitions comparing other people's faces to Rivera's, implying nobody can escape the 'Rivera mog.'

A carousel format where nine images are labeled with numbers. On the next slide, the creator zooms in on one of the images to explain it in detail, often used for outfits, travel places, or favorite products.

A social media carousel format where creators use various creative overlay styles, such as widget graphics, photos, and iPhone-inspired graphics, to enhance their posts.

A carousel or short-clip format where hospitality brands list five menu items or products they consider worth the customer's money, using strong imagery or B-roll to showcase them.

A video editing format where two clips are rapidly cut back and forth into each other to create a cinematic flickering effect that instantly grabs the audience's attention.

A trend where creators share quirky or honest reasons why someone might want to unfollow them, giving their community insight into their personality. It is often formatted as a carousel on Instagram or an interactive video on TikTok.

A trend using an audio soundbite from the show Dance Moms featuring Abby Lee Miller. Two people film themselves acting out a dramatic confrontation while lip-syncing or miming to the audio clip.

A trend where users create a video starting with the hook 'thank God for' and then complete the sentence with a relatable or humorous scenario, such as 'thank God for no dress code in marketing' while showing themselves planning an outfit.

A relatable trend where someone lies down as if they are fast asleep or crashing out, but suddenly remember something they have to do. They lift their phone to type the thought into their notes app before lying back down.

A copypasta originating from a Vogue magazine Instagram caption about BTS member V (Kim Taehyung) attending a fashion show. Instagram users began spamming the paragraph in their own reel captions believing it would trick the algorithm into making them go viral, leading others to mock the trend and joke about not knowing who V is.

A meme format where people play a Lil Baby song in the background and then have him suddenly pop out of somewhere unexpected in the frame, mimicking how he unexpectedly appears in music videos (like emerging from a hoodie in Lil Durk's "Finesse" video). The trend also includes a guessing-game element where viewers try to spot what changed in the frame.

After a viral video showed a bison tossing a 65-year-old man eight feet into the air at Yellowstone National Park, the internet turned the man into a meme by taking a still shot of him midair and editing him into various scenarios like skateboarding and surfing tricks.

A social media design trend where creators use butter yellow-colored text for bold headline typography overlaid on content. It works because the high color contrast grabs viewers' attention and instantly communicates the value or topic of the post.

A meme trend involving character edits (like Iron Man or Spider-Man) with oversaturated colors, sped-up background scenes, and the protagonist cropped in the foreground changing poses. It was named 'polyester edits' as a mocking comparison to cheap, mass-produced fabric, and evolved into increasingly absurd parodies exaggerating the style's flaws.