Reasons to unfollow me
A trend where creators share quirky or honest reasons why someone might want to unfollow them, giving their community insight into their personality. It is often formatted as a carousel on Instagram or an interactive video on TikTok.
- First seen
- 24 July 2026
- Last covered
- 24 July 2026
- Type
- Participatory format
- Can a brand use it?
- Brand-usable. A format a brand can join with its own product or team.
- Scale
- 15 sampled videos, 132.2K views in our latest check
- Hashtag views
- 782.3K
- Example video
- Watch on TikTok (59.2K views)
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Start free: 100 actions, no cardOther trends first seen that week
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All trends from the week of 20 July 2026 · This week's trends