TikTok trends: week of 13 July 2026

A trend where people lip-sync to audio of Beyoncé talking about how she wrote one of her songs, applying it humorously to relatable everyday situations.

A format where creators list products they believe are worth their high price tags. The list typically starts with well-known, relatable items that might spark controversy, then progresses to more niche items that reveal the creator's personality.

A text-on-screen trend where people show things they do on impulse, captioned with the phrase 'the program running isn't too strict' to justify their impulsive behavior.

An internet aesthetic inspired by the mysticism of deep Mexico, featuring black and white photography, candle-lit altars, dirt roads, and copal smoke. It aims to convey an unsettling nostalgia and the feeling of walking through a dark village where legends come to life.

An animation trend set to the Vocaloid song 'Twins at the Carousel' by Kikuo. The format features a character looking still and defeated while smaller, chaotic versions of themselves spin around their head, representing internal chaos.

A video series explaining various internet visual aesthetics and 'cores' (such as Dreamcore, Frutiger Aero, Goblincore, etc.). This specific episode serves as a showcase for the 100th part of the series, listing dozens of niche aesthetic styles with corresponding imagery.

A meme format that parodies dramatic before-and-after barber transformation videos. It started with barbers showing real haircuts but evolved into absurd parodies where a messy person is shown before the cut, and a completely different, often heavily muscular person is shown after, set to angelic music from The Legend of Zelda.

A content creation strategy where international creators change their accent, language, and visual presentation to cater specifically to American viewers and improve their algorithmic reach in the US.

También conocida como Retro CGI, es una estética visual basada en los primeros modelos 3D generados por computadora de los años 80 y principios de los 2000. Se caracteriza por personajes deformes, escenarios surrealistas, texturas simples y objetos extraños que intentaban representar el futuro pero hoy evocan nostalgia.

A contest where viewers create and submit their own original internet aesthetics. The video showcases six finalist aesthetics (Luxury Street Fantasy, Horror Cosmic Aero, Copalcore, Alien Machinery Horror, Geeky Little Lamb, and Outercore/Solaris Hortensia) for the audience to vote on, with the winner being featured in the creator's 100th aesthetics video.

A content creation strategy on Instagram where users post multi-slide 'carousels' to drive engagement. Popular formats include personal introductions, split-screen comparisons (like before-and-afters), daily recaps, and educational how-to guides tailored to a creator's niche.

An internet aesthetic inspired by horror in all its forms, including psychological terror, body horror, and cosmic horror. It aims to evoke constant tension and fear, intentionally providing no safe spaces, rest, or hope for the viewer.

A content creation strategy where creators focus on a highly specific angle or opinion rather than a broad niche. For example, instead of just being a 'cooking' channel, a creator's thesis would be making 'high-protein meals in under 20 minutes' to become distinctly known for that specific format.

A Twitter trend where users use AI to generate images of the Seinfeld character George Costanza in various unconventional aesthetics he doesn't normally have, such as being fully bald with a beard. The edits range from surprisingly flattering to goofy, eventually expanding to the rest of the Seinfeld cast.

A meme where old Fortnite clips of Twitch streamer TSM Myth are resurfacing and mocked for being 'corny.' The meme specifically makes fun of the way he used to speak, using slang like 'geeg,' and jokes about his past interactions with streamers like Pokimane.

A participatory trend created by a user named Julius, inspired by Eric Andre and Meta AI glasses, where he approaches strangers and says 'Computer, activate' before giving them a funny, raunchy, or positive command. It acts as a comedic bit to 'program' reality and engage with people in public.

An internet aesthetic inspired by candies, sweets, and desserts. It features maximalist and surreal scenarios where sugary foods are the protagonists, utilizing a color palette of pastels, neons, and rainbows to evoke childhood joy, imagination, and carefree nostalgia.

A discussion among content creators about the effectiveness of using the Claude AI model to write video scripts, with the consensus that it is inefficient for beginners but can help veterans streamline their workflow.

A meme contrasting clips of Kylian Mbappe speaking French (where he sounds intense and serious about football) with him speaking English (where he says simple, goofy phrases like 'I like to have fun with my friends, for example, nothing').

A shipping trend where fans of international football enthusiastically support and create content about the close friendship between players Jude Bellingham and Erling Haaland, often framing them in 'yaoi' or alpha/omega dynamics.

A trend where athletes, including Belgian football players, perform Donald Trump's characteristic dance moves on the field as a petty or humorous celebration.