TikTok trends · first seen 28 July 2026

Let me guess trend

Participatory formatBrand-usable

A trend for Instagram trial reels where creators start by saying 'let me guess' and then list off a bunch of interests, identity traits, and personality traits that their ideal follower might have. They finish by introducing themselves and saying 'welcome home' or 'you found your people' to attract new followers who relate to those traits.

First seen
28 July 2026
Last covered
28 July 2026
Type
Participatory format
Can a brand use it?
Brand-usable. A format a brand can join with its own product or team.
Scale
28 sampled videos, 27.8M views in our latest check
Hashtag views
7.8K

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All trends from the week of 27 July 2026 · This week's trends