TikTok trends · archive

TikTok trends: week of 3 August 2026

12 trends Trendhaus first saw this week, with what each one is, how big it got and whether a brand can use it.

  • Yo mama hello neighbor memeFirst seen 7 August 2026

    This meme involves editing together separate clips from the 'Yo Mama' YouTube channel (voiced by Brock Baker) so that the jokes end with the phrase 'Hello Neighbor,' referencing the video game. People create absurd mashups by combining these clips to get millions of views.

    MemeUse with caution
    30 sampled videos, 8.1M views
  • LooksmaxxingFirst seen 7 August 2026

    Looksmaxxing is an internet trend and subculture focused on maximizing one's physical attractiveness, often through extreme or surgical methods like bone smashing and face pulling. The video contrasts the current toxic version, which revolves around 'mogging' (asserting physical superiority over others), with the original positive 'aesthetics' era led by the late bodybuilder Zyzz, which emphasized collective self-improvement ('we're all gonna make it').

    AestheticBrand-usable
    25 sampled videos, 43.1M views
  • Pokercore / casinocoreFirst seen 7 August 2026

    An internet aesthetic inspired by casinos, poker, and games of chance. It features visual elements like playing cards, dice, casino chips, and gambling tables, all set within a dark, sophisticated, and elegant atmosphere often accompanied by classic casino-associated drinks like whiskey.

    AestheticBrand-usable
    24 sampled videos, 21.4M views
  • When life gives you... carouselFirst seen 7 August 2026

    An Instagram/TikTok carousel format showing close-ups of each ingredient that goes into a specific menu item. Viewers must swipe through all the slides to see the final dish, maintaining audience attention.

    Participatory formatBrand-usable
    30 sampled videos, 20.0M views
  • Hold to see what to tryFirst seen 7 August 2026

    A motion montage video that displays all items on a menu in a continuous loop. It encourages viewer interaction by prompting them to pause the video on whatever item they would choose to try.

    Participatory formatBrand-usable
    29 sampled videos, 90.7M views
  • Split screen menu revealFirst seen 7 August 2026

    A video format where a split screen highlights each dish on a menu based on the position of the creator's finger pointing at the menu item. It is used by hospitality brands to quickly and efficiently display what is on their menu.

    Participatory formatBrand-usable
    30 sampled videos, 5.7M views
  • Mrbeast rizzFirst seen 6 August 2026

    A meme that started when a Russian song whose lyrics sounded like 'MrBeast Rizz' to English speakers went viral. People used AI tools like Viggle AI to place an unsettling, AI-generated MrBeast face and body over dancing animations, and the trend eventually grew so popular that the real MrBeast himself performed the dance.

    Audio trendBrand-usable
    10 sampled videos, 21.1M views
  • Airbnb hosts reviewing guestsFirst seen 5 August 2026

    Airbnb hosts film themselves doing post-checkout inspections of their properties, scrutinizing and commenting on minor guest behaviors like moved furniture, eaten snacks, or trash left behind, often accompanied by strict rules and excessive cleaning fees. The trend has sparked widespread online debate about how harsh hosts can be and whether some are leaning into the outrage for engagement.

    MemeUse with caution
    25 sampled videos, 7.2M views
  • Older sisterFirst seen 3 August 2026

    An internet aesthetic centered on the nostalgic feeling of admiring an older sister, cousin, or friend who seemed incredibly cool and mature when you were a child. It evokes late 1990s and early 2000s youth culture through elements like digital cameras, posters, magazines, and casual vintage fashion, aiming to recreate the childhood memory of looking up to someone who appeared to know the world better than you.

    AestheticBrand-usable
    29 sampled videos, 138.7M views
  • Leaving (passionfruit by drake)First seen 3 August 2026

    A trending audio using Drake's song 'Passionfruit' where a person films themselves walking through an airport with large text overlay reading 'LEAVING,' often used by fashion brands or creators to showcase their outfits in a casual setting.

    Audio trendBrand-usable
    29 sampled videos, 1.3M views
  • My two personalities in a nutshellFirst seen 3 August 2026

    A split-screen video where the first half shows summery holiday vibes and the second half abruptly transitions into autumnal/fall vibes, with a text overlay highlighting the two contrasting personalities or moods.

    Participatory formatBrand-usable
    29 sampled videos, 47.0M views
  • A trending audio where creators show a video of themselves followed by fast-paced cuts of their behind-the-scenes work or final products, humorously explaining that their absence was due to being busy with professional work.

    Audio trendBrand-usable
    28 sampled videos, 8.6M views