TikTok trends: week of 22 June 2026
18 trends Trendhaus first saw this week, with what each one is, how big it got and whether a brand can use it.
- Blue lobster jumpscareFirst seen 27 June 2026
A bait-and-switch jumpscare meme where viewers are shown a seemingly normal video that is suddenly interrupted by a pixelated image of a pastel blue lobster accompanied by loud, dramatic horror music. It originated from a real news story about a rare blue lobster found in 2021, which the internet later turned into an absurd scare prank.
Participatory formatBrand-usable10 sampled videos, 3.1M views - Messi fifa princess / fifanicFirst seen 26 June 2026
A meme mocking footballer Lionel Messi by jokingly alleging that FIFA and referees secretly help him win by unfairly awarding him penalties. It involves AI voiceovers of Messi begging for penalties in a high-pitched voice and replaces the 'M' in his name with a 'P' for 'penalty' to call him 'Pessi'.
MemeUse with caution30 sampled videos, 16.2M views - Bob esponja esposadoFirst seen 26 June 2026
A reaction meme using an image of SpongeBob SquarePants arrested with giant handcuffs hanging from his tiny wrists. It is used to mock people who complain about being trapped, limited, or suffering in a situation that they could actually escape very easily.
MemeUse with caution9 sampled videos, 1.8M views - Trending audio (u + me = <3, die 4 u, is it love)First seen 25 June 2026
A weekly roundup of trending audio tracks on TikTok, specifically featuring songs by Olivia Rodrigo, Hayley Kiyoko, and Tyla. These audios are circulating widely and being used as background music for lifestyle content, daily vlogs, and aesthetic business videos.
Audio trendBrand-usable10 sampled videos, 1.9M views - Have you seen their socialsFirst seen 25 June 2026
A skit format where someone praises an account's content, only to realize they are the one managing it. It humorously highlights the disconnect between how a brand's social media is perceived and the creator's own awareness of their work.
Participatory formatBrand-usable - Heatwave tiktok trendsFirst seen 24 June 2026
A collection of participatory trends on TikTok related to hot weather, primarily using trending audios like 'I'm melting' and Peter Kay's 'Oh, it's too warm'. Users film relatable POV videos about being in hot offices, commuting, and living in houses not built for the heat.
Audio trendBrand-usable30 sampled videos, 1.7M views - Camera shutter transitionFirst seen 23 June 2026
A video transition trend popular for drinks, food, and beauty content. It involves taking a before photo of a table setup and then showing the after effect where everything appears, simulating a camera shutter.
Participatory formatBrand-usable30 sampled videos, 6.0M views - Me and my povFirst seen 23 June 2026
A video trend where creators film themselves and then cut to a second frame showing what is in front of them. It is an interactive way to show what the person is doing or looking at.
Participatory formatBrand-usable24 sampled videos, 27.3M views - Single statement carouselsFirst seen 23 June 2026
A content format taking over TikTok and Instagram where an ordinary photo is paired with a single relatable, inspirational quote in a cute font. It is used as a simple way to get a point across and generate high engagement.
Participatory formatBrand-usable21 sampled videos, 4.0M views - Pixel revealFirst seen 23 June 2026
A trend used to reveal a product or drink where the image starts out pixelated. When the creator clicks on the image, it clears up to show what is actually underneath, making it a great interactive format for brand highlights.
Participatory formatBrand-usable29 sampled videos, 4.4M views - Day in the life calendar carouselFirst seen 23 June 2026
A twist on the traditional 'day in the life' content where creators use a carousel format with a calendar overlay to show what they are doing throughout their day.
Participatory formatBrand-usable18 sampled videos, 4.0M views - Split screen times of the dayFirst seen 23 June 2026
A video format where creators cram a whole day of aesthetic visuals into one video by using a four-way split screen. Each grid shows different clips of the day with time stamps to show the progression of behind-the-scenes content.
Participatory formatBrand-usable29 sampled videos, 3.4M views - The wrong walkout songFirst seen 23 June 2026
A prank trend where creators ask someone what their walkout song would be, but then edit in a completely different, funny track when filming the person actually walking out, without the person knowing beforehand.
Participatory formatBrand-usable10 sampled videos, 5.8M views - I opened a business so now i don't eatFirst seen 23 June 2026
A humorous trend about the reality of entrepreneurship where creators post a B-roll clip of themselves working with text explaining they started a business so no one could tell them when to eat, followed by the punchline that they now don't eat at all.
Participatory formatBrand-usable - Now i ask for more (olivia rodrigo audio)First seen 23 June 2026
A trend using audio from Olivia Rodrigo's new album where creators show their partners doing something nice for them, captioned with 'now I ask for more' as a cute way to show off their partner.
Audio trendBrand-usable30 sampled videos, 3.4M views - Why do millennials look so youngFirst seen 23 June 2026
A trend where a person looks youthful while the caption asks why millennials look so young, but then cuts to a clip of them looking much older, often while showing cafes, to joke that they have 'already been old'.
Participatory formatBrand-usable - What do you bring to the table (blame it on the boogie)First seen 23 June 2026
A dance trend using the 'Blame It on the Boogie' audio where people recreate actions to the song to humorously show what they bring to the table in a relationship.
Participatory formatBrand-usable30 sampled videos, 15.4M views - Robin brushing his teeth memeFirst seen 22 June 2026
A meme where users recreate a scene from Teen Titans Go! in black and white with high accuracy, where the character Robin absurdly brushes his teeth while driving a car. The original scene is a reference to the movie Planes, Trains and Automobiles.
Participatory formatBrand-usable30 sampled videos, 23.0M views
