TikTok trends · archive

TikTok trends: week of 29 June 2026

19 trends Trendhaus first saw this week, with what each one is, how big it got and whether a brand can use it.

  • Your next opponent is youFirst seen 5 July 2026

    A meme format where a voiceover says 'Congratulations, you passed to the next level. Your next opponent is you,' accompanied by epic music. It is used in edits showing characters, athletes, or people facing off against alternate, past, or future versions of themselves to represent an internal battle of self-improvement.

    Participatory formatBrand-usable
    10 sampled videos, 4.2M views
  • Utopian scholasticFirst seen 5 July 2026

    An aesthetic inspired by educational media from the late 1980s to the mid-2000s. It features colorful illustrations, early computers, and a nostalgic style that makes learning feel like an exciting, magical adventure for children.

    AestheticBrand-usable
    29 sampled videos, 4.9M views
  • A meme template based on a comic book cover where Dr. Doom violently stretches Mr. Fantastic's head apart. It is used to visually represent a crushing defeat or total humiliation between two rival people, teams, or fandoms, often in sports.

    Participatory formatBrand-usable
    10 sampled videos, 2.6M views
  • Kwebbelkop laughFirst seen 3 July 2026

    A meme based on a clip of streamer YourRage laughing hysterically at a video. People mistakenly attributed the ridiculous laugh to content creator Kwebbelkop due to a similar laughing clip, leading to edits and remixes making fun of the mix-up and the laugh itself.

    MemeUse with caution
    29 sampled videos, 36.3M views
  • A relatable skit format where social media managers film themselves scrambling to brainstorm or create new content, often highlighting the pressure of constantly needing to produce engaging material.

    Participatory formatBrand-usable
  • Dirty dog aesthetics contestFirst seen 3 July 2026

    A trend where users match the first letter of their name to a specific internet aesthetic or '-core' (like dreamcore, frutiger aero, or backrooms) and share imagery representing that aesthetic.

    Participatory formatBrand-usable
    30 sampled videos, 8.4M views
  • MermaidcoreFirst seen 3 July 2026

    An aesthetic inspired by mermaid mythology and marine life, featuring elements like shells, pearls, corals, and oceanic color palettes. It aims to capture a nostalgic, magical, and fantastical underwater world as imagined in childhood fairy tales.

    AestheticBrand-usable
    27 sampled videos, 30.0M views
  • Niche affirmationsFirst seen 3 July 2026

    A trend where creators speak to their audience's everyday, highly specific experiences as a form of affirmation, designed to drive engagement and build community.

    Participatory formatBrand-usable
    27 sampled videos, 10.0M views
  • Timestamp trendFirst seen 3 July 2026

    A video format where creators film short b-roll clips of their daily routine, panning left or right for each shot, and add timestamp overlays like '7:30 AM' to create a smooth, continuous flow through their day.

    Participatory formatBrand-usable
    27 sampled videos, 1.9M views
  • Summer essentials trendFirst seen 3 July 2026

    A trend where creators showcase a product alongside various popular summer items, making the product feel like something the audience naturally wants rather than a pushed advertisement.

    Participatory formatBrand-usable
    24 sampled videos, 13.9M views
  • Post vs. deleted trendFirst seen 3 July 2026

    A trend that highlights the reality behind social media by showing the effort and creative process that goes into a perfect final post versus the deleted or discarded attempts.

    Participatory formatBrand-usable
    13 sampled videos, 1.2M views
  • FairycoreFirst seen 2 July 2026

    An internet aesthetic inspired by fairy mythology, forest spirits, and fantastical beings. It utilizes pastel and earth tones, along with natural elements like flowers, moss, and branches, to create a whimsical, enchanting atmosphere.

    AestheticBrand-usable
    28 sampled videos, 40.1M views
  • Welcome to bp brotherFirst seen 1 July 2026

    A meme originating from the 'BP' (looksmaxxing) community involving a video of Cristiano Ronaldo smiling. People add edits and comment 'welcome to BP brother' on videos of guys getting rejected, acting as a satirical take on the community's obsession with physical appearance.

    MemeUse with caution
    30 sampled videos, 10.9M views
  • Every client is differentFirst seen 30 June 2026

    A trend where a creator films a POV shot of greeting a client multiple times, changing their personality, looks, and background music for each take to represent different age demographics and showcase their customer service.

    Participatory formatBrand-usable
    21 sampled videos, 15.4M views
  • Netflix documentary introFirst seen 30 June 2026

    A participatory trend where creators film themselves walking into frame and sitting on a stool, repeating cliché behind-the-scenes conversational phrases like 'is this thing on?' paired with dramatic violin music to mimic a Netflix documentary intro.

    Participatory formatBrand-usable
  • Mid-adventure client crisisFirst seen 30 June 2026

    A behind-the-scenes trend showing the chaotic reality of running a business, featuring a clip of the creator looking stressed on their phone while out in the wild, with text about a client absolutely needing them mid-adventure.

    Participatory formatBrand-usable
    10 sampled videos, 1.5M views
  • Netflix documentaryFirst seen 30 June 2026

    A trend where creators use a double-angle interview clip looking nervous, with text on screen imagining the chaotic or funny stories they could tell if their business or life were a Netflix documentary.

    Participatory formatBrand-usable
    9 sampled videos, 5.8M views
  • A trend where creators ask their team members individually what year they graduated high school, then cut to each person answering while overlaying a snippet of the No. 1 Billboard song from that specific year.

    Participatory formatBrand-usable
    10 sampled videos, 2.0M views
  • Funky ehhhFirst seen 30 June 2026

    A meme originating from a Fortnite gameplay clip where a child tries to sing a song he attributes to Oliver Tree (but is actually Janet Jackson's 'Someone to Call My Lover') and unexpectedly makes a strange 'ehh' moaning sound. The internet then remixed the audio, paired it with animations, and associated the sound with the sweaty face of the cartoon character Gumball.

    Audio trendBrand-usable
    28 sampled videos, 36.6M views