TikTok trends · first seen 23 June 2026

I opened a business so now i don't eat

Participatory formatBrand-usable

A humorous trend about the reality of entrepreneurship where creators post a B-roll clip of themselves working with text explaining they started a business so no one could tell them when to eat, followed by the punchline that they now don't eat at all.

First seen
23 June 2026
Last covered
23 June 2026
Type
Participatory format
Can a brand use it?
Brand-usable. A format a brand can join with its own product or team.

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All trends from the week of 22 June 2026 · This week's trends