TikTok trends · archive

TikTok trends: week of 12 October 2026

22 trends Trendhaus first saw this week, with what each one is, how big it got and whether a brand can use it.

  • You're blatantly just not me nanFirst seen 18 October 2026

    An audio from a comedy skit imagining Little Red Riding Hood as real, where a grandson confronts a wolf disguised as his grandmother. People use the sound over footage of dogs dressed as people, to call out imposters, or on Little Red Riding Hood dioramas and models.

    Audio trendBrand-usable
    12 sampled videos, 667.0K views
  • Curis en las escuelasFirst seen 17 October 2026

    Anonymous TikTok accounts dedicated to drawing 'curimomos' (badly-drawn meme redraws of movie, series or video game scenes) about their own school or high school, turning teachers, exams, classmates and inside jokes into a meme series only students of that center understand. The trend has sparked controversy over privacy, consent and cyberbullying, with reports of expulsions and school warnings in Spain and Venezuela.

    Participatory formatBrand-usable
    30 sampled videos, 6.3M views
  • Track 10 reversedFirst seen 17 October 2026

    An audio trend where a song's track 10 is played in reverse, and it sounds like a specific phrase (e.g., 'doing everything I said I would'). Users create text overlays or videos matching the reversed audio to the phrase it resembles.

    Audio trendBrand-usable
    27 sampled videos, 7.2M views
  • Tate mcrae - housewife audioFirst seen 17 October 2026

    A trend centered on Tate McRae's new song 'housewife', where users react to it, use it as a sound, and share their reviews. The audio is being widely used to boost posts and engage with the song's release.

    Audio trendBrand-usable
    30 sampled videos, 8.6M views
  • Ai slop edits de quavo y takeoffFirst seen 17 October 2026

    An AI video trend where creators use AI to replace Quavo and Takeoff in their 2022 Colors Show 'Hotel Lobby' performance with other celebrities or characters, keeping the original orange background and hanging microphone setup. The high-quality AI edits have gone viral, sparking both amusement and unease about how advanced AI video technology has become.

    Participatory formatBrand-usable
    27 sampled videos, 6.7M views
  • Ronnie coleman french fries memeFirst seen 16 October 2026

    A meme format using audio from a Ronnie Coleman podcast clip where he claims he wasn't eating French fries but 'cut up potatoes with a crinkle cutter made to look like French fries.' People edit the clip and replace his statements with other obvious or redundant things (e.g., 'people thought I was drinking water, but it was really H2O'), mocking how he describes something as a clever workaround when it's essentially the same thing.

    MemeUse with caution
  • Bot testFirst seen 16 October 2026

    A social media trend where users post a deliberately provocative or controversial statement labeled 'bot test' to see whether they receive backlash or disagreement. The idea is that if no one argues with them, it proves that bots (which supposedly generate discourse) have disappeared from the platform.

    Participatory formatBrand-usable
    7 sampled videos, 29.0K views
  • A behind-the-scenes format where photographers (and other creatives) break down the hidden labor behind a short client session, showing a timeline of all the planning, travel, setup, editing, and delivery that surrounds the actual shoot. It circulates as a way to educate clients on why creative work costs more than the visible hour.

    Participatory formatBrand-usable
    28 sampled videos, 4.1M views
  • Run the gauntletFirst seen 15 October 2026

    Run the Gauntlet is an infamous shock website consisting of 20 videos that get progressively harder to watch, with users 'winning' if they make it through all of them and 'losing' if they tap out early. It's resurfacing as a nostalgic internet challenge, with people sharing whether they completed it and which videos they found most disturbing.

    Participatory formatBrand-usable
    26 sampled videos, 7.1M views
  • An AI-generated video of a Doberman making exaggerated whining/grumbling sounds and dramatic facial expressions, which users cut out and place over other images to represent relatable everyday frustrations and small dramas. It spread through CapCut templates and voice-imitation videos.

    Participatory formatBrand-usable
    30 sampled videos, 4.9M views
  • That's my baby / kalani bearFirst seen 15 October 2026

    An audio from a Vlad TV interview with rapper Crip Mac in which he reacts with horror to the hypothetical of someone killing his daughter, screaming about his 'Kalani Bear.' TikTokers lip-dub and act out his exaggerated, devastated reaction to represent being overprotective of anything or anyone they love.

    Audio trendBrand-usable
    30 sampled videos, 17.3M views
  • Hell nah cuh / nah cuh raccoon memeFirst seen 14 October 2026

    A meme built on a 2021 TikTok soundbite of a user named Nahhcuh reacting to stitched clips with "Hell nah cuh." People now reuse that audio over a video of a man trying to scare off a raccoon that spins back at him, often comparing the raccoon to a Fortnite raccoon character.

    Audio trendBrand-usable
  • I'm a [your job], but i'm also aFirst seen 13 October 2026

    Creators introduce their profession and then reveal a surprising second identity or passion, using the 'I'm a [job], but I'm also a...' structure to show a more personal side. The format lets people humanize their work while showcasing hidden talents or hobbies.

    Participatory formatBrand-usable
    30 sampled videos, 887.4K views
  • Habits / things to ghost this monthFirst seen 13 October 2026

    Creators list habits, people, or behaviors they're 'ghosting' (cutting off) for the month, playing on the Halloween ghost theme. It's a self-improvement-meets-humor format where viewers share what they're leaving behind.

    Participatory formatBrand-usable
    28 sampled videos, 49.9K views
  • Dame hombroFirst seen 13 October 2026

    A viral meme originating from a video where Dominican artist Bulin 47 spontaneously freestyled and danced dembow with Colombian creator Kevin Wai on the street in Spain. The trend involves recreating the video by replacing Bulin 47 with other famous figures (Messi, Cristiano Ronaldo, Mbappé, Haaland, politicians, SpongeBob characters) while keeping his movements, gestures, and the original audio.

    Participatory formatBrand-usable
    27 sampled videos, 11.5M views
  • Day in the life breakdownFirst seen 13 October 2026

    A format that breaks a day in the life into small clips, giving each moment its own mini-chapter with simple text labels like 'the outfit,' 'commute,' or 'workout.' It's easy to do and helps maintain audience attention.

    Participatory formatBrand-usable
    27 sampled videos, 19.0M views
  • Birds eye view / overhead shotsFirst seen 13 October 2026

    A filming style where everything is captured from directly above, such as at a desk or bed. It captures attention immediately because it offers an unusual perspective compared to the typical talking-head angle.

    AestheticBrand-usable
    29 sampled videos, 6.4M views
  • Process trendFirst seen 13 October 2026

    A video format that highlights the ingredients, tools, or elements that go into creating a final product, showing the step-by-step process behind something. It's versatile and can be adapted to any industry to grab attention.

    Participatory formatBrand-usable
    29 sampled videos, 7.1M views
  • Losercore playlistFirst seen 12 October 2026

    A meme centered on a roughly 5-hour Spotify playlist called "Losercore," framed as music for losers to listen to when feeling down. It spread through AI-generated skit videos (often from the account "loser") where miserable or left-out fictional characters put on the Losercore playlist, with people ironically reacting to and laughing at the concept.

    Audio trendBrand-usable
    16 sampled videos, 795.0K views
  • Reaction trendFirst seen 12 October 2026

    A format where users show their reaction to something while a number on screen keeps counting upward, applied to anything from how many outfits they tried on to how many coffees they drank.

    Participatory formatBrand-usable
    19 sampled videos, 2.6M views
  • Walking trend (halloween edition)First seen 12 October 2026

    A trend where people film themselves walking toward the camera to show off an outfit or costume, here adapted for Halloween so creators reveal their costumes as they walk.

    Participatory formatBrand-usable
    16 sampled videos, 94.0K views
  • Traitors audioFirst seen 12 October 2026

    An audio trend using a funny clip from the most recent episode of The Traitors, which people lip-sync or act out in various everyday settings (like ordering at Pizza Express).

    Audio trendBrand-usable