TikTok trends · first seen 13 October 2026

Process trend

Participatory formatBrand-usable

A video format that highlights the ingredients, tools, or elements that go into creating a final product, showing the step-by-step process behind something. It's versatile and can be adapted to any industry to grab attention.

First seen
13 October 2026
Last covered
13 October 2026
Type
Participatory format
Can a brand use it?
Brand-usable. A format a brand can join with its own product or team.
Scale
29 sampled videos, 7.1M views in our latest check
Hashtag views
747.0K

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Other trends first seen that week

  • You're blatantly just not me nanFirst seen 18 October 2026

    An audio from a comedy skit imagining Little Red Riding Hood as real, where a grandson confronts a wolf disguised as his grandmother. People use the sound over footage of dogs dressed as people, to call out imposters, or on Little Red Riding Hood dioramas and models.

    Audio trendBrand-usable
    12 sampled videos, 667.0K views
  • Curis en las escuelasFirst seen 17 October 2026

    Anonymous TikTok accounts dedicated to drawing 'curimomos' (badly-drawn meme redraws of movie, series or video game scenes) about their own school or high school, turning teachers, exams, classmates and inside jokes into a meme series only students of that center understand. The trend has sparked controversy over privacy, consent and cyberbullying, with reports of expulsions and school warnings in Spain and Venezuela.

    Participatory formatBrand-usable
    30 sampled videos, 6.3M views
  • Track 10 reversedFirst seen 17 October 2026

    An audio trend where a song's track 10 is played in reverse, and it sounds like a specific phrase (e.g., 'doing everything I said I would'). Users create text overlays or videos matching the reversed audio to the phrase it resembles.

    Audio trendBrand-usable
    27 sampled videos, 7.2M views
  • Tate mcrae - housewife audioFirst seen 17 October 2026

    A trend centered on Tate McRae's new song 'housewife', where users react to it, use it as a sound, and share their reviews. The audio is being widely used to boost posts and engage with the song's release.

    Audio trendBrand-usable
    30 sampled videos, 8.6M views
  • Ai slop edits de quavo y takeoffFirst seen 17 October 2026

    An AI video trend where creators use AI to replace Quavo and Takeoff in their 2022 Colors Show 'Hotel Lobby' performance with other celebrities or characters, keeping the original orange background and hanging microphone setup. The high-quality AI edits have gone viral, sparking both amusement and unease about how advanced AI video technology has become.

    Participatory formatBrand-usable
    27 sampled videos, 6.7M views

All trends from the week of 12 October 2026 · This week's trends