TikTok trends: week of 18 May 2026
5 trends Trendhaus first saw this week, with what each one is, how big it got and whether a brand can use it.
- Booing ai at graduationsFirst seen 23 May 2026
A viral trend where audiences at university commencement ceremonies loudly boo CEOs and guest speakers who praise AI or tell graduates that AI will replace their jobs.
MemeUse with caution28 sampled videos, 36.2M views - Drake trending audioFirst seen 22 May 2026
Following the release of three new Drake albums, creators are using his songs—specifically 'Classic,' 'Janice STFU,' and 'WNBA'—as background audio for lifestyle content, reels, and edits.
Audio trendBrand-usable8 sampled videos, 110.4K views - Cool girls have cool jobsFirst seen 20 May 2026
An aesthetic trend where creators showcase their work and behind-the-scenes moments using quick clips of themselves working, editing, or creating content with the text 'Cool girls have cool jobs' on screen.
Participatory formatBrand-usable10 sampled videos, 3.5M views - She's only being nice to youFirst seen 20 May 2026
A relatable trend where creators show that clients think they are only being nice because it's their job, but then cut to clips showing they genuinely care about their clients as people.
Participatory formatBrand-usable10 sampled videos, 7.7M views - Don't watch this in 2.0xFirst seen 20 May 2026
A chaotic, fast-paced trend where creators tell viewers not to watch the video in 2x speed, followed by a super fast 0.1-second clip, claiming the reel gives 10 views per second.
Participatory formatBrand-usable10 sampled videos, 971.5K views
