Don't watch this in 2.0x
A chaotic, fast-paced trend where creators tell viewers not to watch the video in 2x speed, followed by a super fast 0.1-second clip, claiming the reel gives 10 views per second.
- First seen
- 20 May 2026
- Last covered
- 20 May 2026
- Type
- Participatory format
- Can a brand use it?
- Brand-usable. A format a brand can join with its own product or team.
- Scale
- 10 sampled videos, 971.5K views in our latest check
- Example video
- Watch on TikTok (771.6K views)
Make your own version
Connect Trendhaus to ChatGPT, Claude or Perplexity and ask:
Give me three ideas for my brand using the “don't watch this in 2.0x” TikTok trend, based on the videos doing it best.
Your AI pulls the top videos using the trend, breaks down what makes them work, and turns that into ideas for your account.
Start free: 100 actions, no cardOther trends first seen that week
- Booing ai at graduationsFirst seen 23 May 2026
A viral trend where audiences at university commencement ceremonies loudly boo CEOs and guest speakers who praise AI or tell graduates that AI will replace their jobs.
MemeUse with caution28 sampled videos, 36.2M views - Drake trending audioFirst seen 22 May 2026
Following the release of three new Drake albums, creators are using his songs—specifically 'Classic,' 'Janice STFU,' and 'WNBA'—as background audio for lifestyle content, reels, and edits.
Audio trendBrand-usable8 sampled videos, 110.4K views - Cool girls have cool jobsFirst seen 20 May 2026
An aesthetic trend where creators showcase their work and behind-the-scenes moments using quick clips of themselves working, editing, or creating content with the text 'Cool girls have cool jobs' on screen.
Participatory formatBrand-usable10 sampled videos, 3.5M views - She's only being nice to youFirst seen 20 May 2026
A relatable trend where creators show that clients think they are only being nice because it's their job, but then cut to clips showing they genuinely care about their clients as people.
Participatory formatBrand-usable10 sampled videos, 7.7M views
All trends from the week of 18 May 2026 · This week's trends