trendhaus
Start for free
TikTok trends · first seen

Gugugaga Penguin TikTok trend

Character referenceUse with caution

Gugugaga Penguin is a TikTok trend that Trendhaus first saw on .

This trend features an AI-generated chibi baby penguin, often called Endmin Penguin or Penguinistrator, that performs cute and absurd actions. The penguin is typically accompanied by a 'gugu gaga' sound. It's a character meme that has spread across various platforms and inspired fan creations.

Get ideas for this trend in ChatGPT or Claude, free

How to make a Gugugaga Penguin video

  1. Use or create an AI-generated chibi baby penguin image, often resembling the Endministrator character from Arknights: Endfield.
  2. Animate the penguin doing cute, clumsy, or absurd actions (e.g., drinking milk, chasing butterflies, dancing, getting angry).
  3. Overlay the 'gugu gaga' audio, which consists of infant-like babbling sounds.
  4. Post as a short video, typically under 30 seconds.

What Trendhaus measured

First seen
Last covered
Type
Character reference
Can a brand use it?
Use with caution. The character design is derived from 'Arknights: Endfield' and the audio from 'BanG Dream!', which could involve intellectual property concerns.
Origin
The 'gugu gaga' audio originated from the BanG Dream! fandom, specifically from the character Takamatsu Tomori. The penguin design was created by a Bilibili user in February 2026, combining the Endministrator character from Arknights: Endfield with AI generation.

How Trendhaus tracks trends

Make your own version

Ideas to start from

  • Create a brand mascot in a similar chibi, AI-generated style, performing cute actions related to the brand's products.
  • Use the 'gugu gaga' sound with a brand-specific character or product in a short, endearing video.
  • Develop a series of short, animated clips featuring a brand character in the style of the Gugugaga Penguin, showcasing product features in a whimsical way.

For ideas that fit your own brand:

Connect Trendhaus to ChatGPT, Claude or Perplexity and ask:

Give me three ideas for my brand using the “Gugugaga Penguin” TikTok trend, based on the videos doing it best.

Your AI pulls the top videos using the trend, breaks down what makes them work, and turns that into ideas for your account.

Start free: 100 actions, no card

Questions

What is the Gugugaga Penguin TikTok trend?

This trend features an AI-generated chibi baby penguin, often called Endmin Penguin or Penguinistrator, that performs cute and absurd actions. The penguin is typically accompanied by a 'gugu gaga' sound. It's a character meme that has spread across various platforms and inspired fan creations.

When did the Gugugaga Penguin trend start?

Trendhaus first saw it on 28 June 2026. The 'gugu gaga' audio originated from the BanG Dream! fandom, specifically from the character Takamatsu Tomori. The penguin design was created by a Bilibili user in February 2026, combining the Endministrator character from Arknights: Endfield with AI generation.

Can brands use the Gugugaga Penguin trend?

Use with caution. The character design is derived from 'Arknights: Endfield' and the audio from 'BanG Dream!', which could involve intellectual property concerns.

Other trends first seen that week

  • Blue Lobster JumpscareFirst seen

    This is a bait-and-switch jumpscare meme. Viewers are shown a seemingly normal video, which is suddenly interrupted by a pixelated image of a pastel blue lobster accompanied by loud, dramatic horror music, often Bach's Toccata and Fugue in D minor. The joke is the absurdity of being scared by a blue lobster.

    Participatory formatBrand-usable
  • Messi FIFA Princess / FIFANICFirst seen

    This meme portrays Lionel Messi as a 'FIFA Princess' or romantic partner of FIFA president Gianni Infantino, humorously suggesting referee favoritism during the World Cup. It involves AI-generated images and edits of the two in absurd romantic scenarios, sometimes dubbed 'FIFANIC' (a portmanteau of FIFA and Titanic). A related meme, 'Pessi', involves AI voiceovers of Messi begging for penalties in a high-pitched voice, replacing the 'M' in his name with 'P' for 'penalty'.

    MemeUse with caution
  • u + me = <3First seen

    This trend uses Olivia Rodrigo's song "u + me = <3" as background music. It is popular for lifestyle content, daily vlogs, GRWMs, slick transitions, aesthetic business videos, or trendy B-roll.

    Audio trendBrand-usable
  • Have You Seen Their Socials?First seen

    This is a skit format where one person praises the social media content of an account, only to be reminded by another person that the person they are talking to is actually the one who manages that account. It highlights the disconnect between how a brand's social media is perceived and the creator's own awareness of their work. The joke is the sudden realization.

    Participatory formatBrand-usable
  • Folk ValleyFirst seen

    This meme involves posting absurd or funny clips, often featuring someone dramatically falling or throwing themselves around in public. The videos are typically edited with high exposure and sometimes include AI-generated creepy elements, with the phrase "Folk Valley" displayed on screen as an absurdist reaction to the situation.

    MemeUse with caution

All trends from the week of 22 June 2026 · This week's trends