TikTok trends: week of 24 August 2026
16 trends Trendhaus first saw this week, with what each one is, how big it got and whether a brand can use it.
- Fastest hussersFirst seen 30 August 2026
A viral meme based on a 3D animation video by RED SIDE comparing the running speeds of 70 cartoon characters across a desert. TikTok users dubbed the characters 'hussers' and created edits and debates about their speeds, especially focusing on characters like Po from Kung Fu Panda and Garfield.
MemeUse with caution10 sampled videos, 1.2M views - By the way kai cenat memeFirst seen 28 August 2026
A meme from a 2025 Kai Cenat stream where Kevin Hart tells him his breath stinks and repeatedly says 'say by the way again' to test it. The clip is looped so Kai Cenat infinitely says 'by the way again,' often with highly saturated edits and comments speculating on what it sounds like.
MemeUse with caution - Batallas de auraFirst seen 28 August 2026
A trend where people compete in real-life tournaments to see who has more 'aura' (presence, style, and attitude) by performing dramatic poses, walks, dances, and confrontations, with judges and the public scoring their performance. It started as an internet joke in Brazil about 'farming aura' and became actual events.
Participatory formatBrand-usable9 sampled videos, 2.3M views - Lunch in my cityFirst seen 28 August 2026
Users search 'lunch in my city' and share local lunch spots to showcase and support independent businesses.
Participatory formatBrand-usable16 sampled videos, 218.6K views - Where i went, what i wore, what i ateFirst seen 28 August 2026
A split-screen with three landscape videos showing where the person went, what they wore, and what they ate, often used for fashion or restaurant content.
Participatory formatBrand-usable2 sampled videos, 853 views - Bedazzle trendFirst seen 28 August 2026
People stick colorful gems onto everyday items like skincare products, their faces, or even pets, inspired by Kylie Jenner's birthday cake.
Participatory formatBrand-usable13 sampled videos, 3.5M views - Lucky luciano / do it to emFirst seen 27 August 2026
A meme from a 2010s photo of a well-dressed man (Lockbourne Bachraz) on a sidewalk, captioned 'You know had to do it to em.' It became a defining meme of the decade, with Bachraz supporting it until his arrest.
MemeUse with caution - Halloween horror nights roaming character memeFirst seen 27 August 2026
A meme where X users replace the name of a horror character (Nikki Navarette) in a report about Universal's Halloween Horror Nights with other characters or people, like Joe Jackson or Anthony Bourdain, for comedic effect.
MemeUse with caution - Immortal snail dilemmaFirst seen 26 August 2026
A thought experiment where you get $10 million but an immortal snail hunts you forever, killing you on touch. It originated on a Rooster Teeth podcast, spawned the 'decoy snail' spinoff, and resurged on TikTok.
Participatory formatBrand-usable30 sampled videos, 17.8M views - Cat in the hat sightingsFirst seen 26 August 2026
A trend involving unsettling images of someone in a Cat in the Hat costume appearing in various locations, initially feared to be real but later revealed to be largely AI-generated, inspiring people to create their own creepy Cat in the Hat content.
MemeUse with caution14 sampled videos, 481.3K views - Lesbian space princessFirst seen 25 August 2026
A viral meme where various online fandoms (like JJK, One Piece, Naruto, Hazbin Hotel) unite to hate on the poorly-rated movie 'Lesbian Space Princess', using the phrase 'just this once' and creating cutaway edits to mock the film.
MemeUse with caution19 sampled videos, 9.0M views - Drip mortyFirst seen 24 August 2026
An edited image of Morty Smith from Rick and Morty wearing dark hair, tight jeans, and a Gucci shirt, which went viral in August 2026. The internet treated this simple style change as if it gave Morty immense 'aura' and 'drip', leading to dramatic edits, fan art, AI versions, and a fake Fortnite skin announcement, with the joke being that Morty was 'trying something new' and it worked too well.
MemeUse with caution7 sampled videos, 15.6K views - Things i think i'm saving forFirst seen 24 August 2026
Users list items they claim to be saving for (e.g., new clothes, accessories, heels) in a humorous or aspirational way, often used by brands to inject personality and promote products.
MemeUse with caution - Before and after transition blooper trendFirst seen 24 August 2026
A transition trend where users show a before and after of getting ready, but intentionally make the transition fail or look like a blooper moment instead of a smooth cut, often done with partners or friends.
Participatory formatBrand-usable - Omw to confuse everyone with my arab name, british passport, mom's accent and face you can't placeFirst seen 24 August 2026
Users list contrasting or unexpected aspects of their identity (e.g., name, passport, accent, appearance) to highlight how they confuse others, often as a personality showcase for brands.
Participatory formatBrand-usable - The last hopeFirst seen 24 August 2026
The Last Hope is an aesthetic centered on a semi-apocalyptic world where destruction has begun but hope remains. It blends Gen X soft club, 2000s animecore, and gothic details, using a palette of orange, yellow, black, white, and red, with themes of people persevering toward a better tomorrow despite ruin.
AestheticBrand-usable12 sampled videos, 273.7K views
