TikTok trends: week of 24 March 2025

3 trends Trendhaus first saw this week, with what each one is, how big it got and whether a brand can use it.

I tried to be the moonFirst seen 27 March 2025
A wholesome trend where users initially present themselves with a 'moon' aesthetic (quiet, dark colors) before transitioning to a 'sun' aesthetic (loud, bright colors), signifying a realization of their true vibrant personality.
Participatory formatBrand-usable
10 sampled videos, 7.0M views
Price tag trendFirst seen 27 March 2025
A two-person trend set to Jessie J's 2011 song 'Price Tag.' One person lip-syncs while the other acts out different emotions mentioned in the lyrics, such as 'serious' or 'mysterious,' when the camera pans to them.
Audio trendBrand-usable
10 sampled videos, 11.9M views
Ashton hall morning routineFirst seen 26 March 2025
A viral meme mocking influencer Ashton Hall's exaggerated and physically impossible 4am morning routine. Brands and creators are making parodies, jokingly dunking their heads in bowls and buying the specific Saratoga water bottles he featured.
MemeUse with caution
8 sampled videos, 9.0M views