TikTok trends · first seen 27 March 2025

I tried to be the moon

Participatory formatBrand-usable

A wholesome trend where users initially present themselves with a 'moon' aesthetic (quiet, dark colors) before transitioning to a 'sun' aesthetic (loud, bright colors), signifying a realization of their true vibrant personality.

First seen: 27 March 2025
Last covered: 27 March 2025
Type: Participatory format
Can a brand use it?: Brand-usable. A format a brand can join with its own product or team.
Scale: 10 sampled videos, 7.0M views in our latest check
Example video: Watch on TikTok (4.9M views)

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Other trends first seen that week

Price tag trendFirst seen 27 March 2025
A two-person trend set to Jessie J's 2011 song 'Price Tag.' One person lip-syncs while the other acts out different emotions mentioned in the lyrics, such as 'serious' or 'mysterious,' when the camera pans to them.
Audio trendBrand-usable
10 sampled videos, 11.9M views
Ashton hall morning routineFirst seen 26 March 2025
A viral meme mocking influencer Ashton Hall's exaggerated and physically impossible 4am morning routine. Brands and creators are making parodies, jokingly dunking their heads in bowls and buying the specific Saratoga water bottles he featured.
MemeUse with caution
8 sampled videos, 9.0M views

All trends from the week of 24 March 2025 · This week's trends