Scientists reveal the high TikTok trend
Scientists reveal the high is a TikTok format that Trendhaus first saw on .
An absurd meme format built on an image of a funny-looking orange cat captioned "Scientists reveal the..." where the word "secret" is swapped for "high" (or other nonsense), creating a deliberately meaningless, strange sentence. People then edit the image in increasingly bizarre ways, from color swaps to replacing the cat's face.
What Trendhaus measured
- First seen
- Last covered
- Type
- Participatory format
- Can a brand use it?
- Brand-usable. A format a brand can join with its own product or team.
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All trends from the week of 26 October 2026 · This week's trends