TikTok trends: week of 26 October 2026
8 trends Trendhaus first saw this week, with what each one is, how big it got and whether a brand can use it.
- A haunted house butFirst seen 28 October 2026
A meme format where people imagine a haunted house built specifically around their own greatest fears and insecurities, often using mundane but personally terrifying things like parallel parking or sending an embarrassing text. It circulates especially around Halloween as a relatable, customizable joke format.
Participatory formatBrand-usable23 sampled videos, 86.7M views - Jimmy dean memeFirst seen 28 October 2026
People replay and remix a 2018 Jimmy Dean breakfast commercial clip ("I'm Jimmy Dean, and I wish I could tell you how I feel about a morning like this"), often looping the first few seconds and adding a loud harmonica or phonk beat to mock the ad.
Audio trendBrand-usable26 sampled videos, 7.4M views - Stolen amazon package halloween costume memeFirst seen 28 October 2026
People joke on Twitter/X that their stolen Amazon packages were all filled with Halloween costume items, posting screenshots of the package contents with captions like 'hope whoever stole my package was also planning to be Erling Haaland for Halloween.' The joke is that the thief now has to dress up as the specific celebrity or character the costume was for.
MemeUse with caution23 sampled videos, 645.5K views - While they're out partyingFirst seen 27 October 2026
People post videos of themselves performing an impressive but usually useless or niche skill under the caption "while they're out partying," joking that while everyone else was out having fun, they were practicing this skill. Some versions are self-aware parodies showing the person completely failing at the skill.
Participatory formatBrand-usable28 sampled videos, 88.0M views - Girl boss throwback transitionFirst seen 27 October 2026
A trending audio used for 'girl boss' videos showing a transition from someone's first job to them crushing it in their career now, often with a before/after edit.
Audio trendBrand-usable29 sampled videos, 5.0M views - Can you change the lighting? / can we go back to the beginningFirst seen 27 October 2026
A carousel photo format where users post a polished current photo (or achievement) and then a throwback image of where they started, framed as if editing requests like 'can you change the lighting?' and 'actually, can we just go back to the beginning?'
Participatory formatBrand-usable24 sampled videos, 89.7K views - 0% to 100% makeup revealFirst seen 27 October 2026
A beauty format that starts at 0% with bare skin and no makeup, then builds to 100% with a full glam final reveal, adaptable to many products and niches.
Participatory formatBrand-usable26 sampled videos, 4.1M views - Then i walk inFirst seen 26 October 2026
People comment a photo of TikTok creator Model Alexander in comment sections with the caption 'then I walk in,' and others make edits/remixes mocking the confident self-post, often adding 'walking in doesn't matter' and showing his photo. It stems from him posting his Tinder photo in a comment section of girls dancing and getting roasted.
MemeUse with caution16 sampled videos, 4.0M views
