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TikTok trends · first seen

Mbappe Special TikTok trend

MemeUse with caution

Mbappe Special is a TikTok meme that Trendhaus first saw on .

This meme humorously references French footballer Kylian Mbappé's answer in a Vanity Fair interview where he states his signature dish is 'nothing.' Creators make videos adding captions about coming home to the 'Mbappe special' or remembering it during a hard test, joking about the anticlimactic zero-effort response. The joke is that the 'Mbappe special' is equivalent to 'nothing' or 'zero effort'.

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How to make a Mbappe Special video

  1. Use a video clip or image that sets up a situation where an 'effortless' or 'nothing' outcome is humorously presented.
  2. Add an on-screen text caption like 'POV: when you come home to the Mbappe special' or 'when you're on a test and you think about the Mbappe special'.
  3. The visual should then show something that represents 'nothing' or a lack of effort, often with a comedic effect.

What Trendhaus measured

First seen
Last covered
Type
Meme
Can a brand use it?
Use with caution. Usable, but it's tied to a specific person, joke or community, so check the context before a brand joins in.
Origin
The meme originates from a Vanity Fair interview with French footballer Kylian Mbappé where he was asked about his 'signature dish' and replied, 'For example, nothing. For the moment, nothing. But I try to be better.'

How Trendhaus tracks trends

Make your own version

Ideas to start from

  • A food brand could show an empty fridge with the caption 'The Mbappe Special' then reveal a quick, easy meal solution.
  • A productivity app could show a user struggling with a task, thinking 'The Mbappe Special,' then show how the app helps them achieve something with minimal effort.
  • A retail brand could humorously show a 'nothing' gift, then pivot to a great gift idea, playing on the 'zero effort' aspect.

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Questions

What is the Mbappe Special TikTok trend?

This meme humorously references French footballer Kylian Mbappé's answer in a Vanity Fair interview where he states his signature dish is 'nothing.' Creators make videos adding captions about coming home to the 'Mbappe special' or remembering it during a hard test, joking about the anticlimactic zero-effort response. The joke is that the 'Mbappe special' is equivalent to 'nothing' or 'zero effort'.

When did the Mbappe Special trend start?

Trendhaus first saw it on 8 July 2026. The meme originates from a Vanity Fair interview with French footballer Kylian Mbappé where he was asked about his 'signature dish' and replied, 'For example, nothing. For the moment, nothing. But I try to be better.'

Can brands use the Mbappe Special trend?

Use with caution. Usable, but it's tied to a specific person, joke or community, so check the context before a brand joins in.

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All trends from the week of 6 July 2026 · This week's trends