I don't know about you
Creators use b-roll footage with the on-screen text 'I don't know about you, but...' followed by something relatable or oddly specific to their personality or brand. It is a simple way to show personality while remaining relatable.
- First seen
- 26 May 2026
- Last covered
- 26 May 2026
- Type
- Participatory format
- Can a brand use it?
- Brand-usable. A format a brand can join with its own product or team.
- Scale
- 9 sampled videos, 5.7M views in our latest check
- Example video
- Watch on TikTok (3.2M views)
Make your own version
Connect Trendhaus to ChatGPT, Claude or Perplexity and ask:
Give me three ideas for my brand using the “i don't know about you” TikTok trend, based on the videos doing it best.
Your AI pulls the top videos using the trend, breaks down what makes them work, and turns that into ideas for your account.
Start free: 100 actions, no cardOther trends first seen that week
- Goals — lisa, anitta & remaFirst seen 28 May 2026
The song 'Goals' by LISA, Anitta, and Rema is used as a trending audio track for various types of content including lifestyle videos, outfit edits, and business behind-the-scenes.
Audio trendBrand-usable8 sampled videos, 2.8M views - Questions — maisie petersFirst seen 28 May 2026
The song 'Questions' by Maisie Peters is used as a trending audio track for Reels and TikToks, fitting well with aesthetic B-roll and lifestyle content.
Audio trendBrand-usable10 sampled videos, 293.9K views - B's on the table — drakeFirst seen 28 May 2026
The song 'B's On The Table' by Drake is used as a trending audio track across social media platforms for various content formats like GRWMs and travel clips.
Audio trendBrand-usable10 sampled videos, 4.5M views - Customers found us on socialsFirst seen 26 May 2026
A celebratory trend where creators overlay the text 'when a client says they found us through socials' on a video of themselves doing something. They then perform a playful reaction, like blowing a kiss, to celebrate the impact.
Participatory formatBrand-usable10 sampled videos, 224.8K views - Same phrase, different emotionFirst seen 26 May 2026
A trend where users put a phrase as on-screen text and recreate it later in different emotional tones, such as supportive, angry, or sarcastic, often referencing the iconic Debby Ryan smile.
Participatory formatBrand-usable29 sampled videos, 13.9M views
All trends from the week of 25 May 2026 · This week's trends