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TikTok trends · first seen

Cucurella Cat TikTok trend

Character referenceUse with caution

Cucurella Cat is a TikTok trend that Trendhaus first saw on .

This trend features a tabby cat wearing a large, curly black wig that resembles the distinctive hair of Spanish footballer Marc Cucurella. Users create images and videos of the cat, often photoshopping it into team jerseys or using it as a reaction image to celebrate Spain's victories. The meme's hook is the uncanny resemblance and its adoption as an unofficial mascot.

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How to make a Cucurella Cat video

  1. Find or create an image/video of a cat wearing a curly black wig.
  2. Optionally, photoshop the cat into a football jersey, specifically a Spanish national team jersey.
  3. Use the image as a reaction meme, especially in contexts related to football or victories.
  4. The key element is the visual of the cat with the wig.

What Trendhaus measured

First seen
Last covered
Type
Character reference
Can a brand use it?
Use with caution. This trend involves a specific public figure and a national football team, which could be sensitive for some brands.
Origin
The meme originated from a simple TikTok video posted on July 5, 2025, by the account 'welcome to the books', showing a tabby cat with a large, curly black wig.

How Trendhaus tracks trends

Make your own version

Ideas to start from

  • A pet brand could create content featuring pets dressed up in humorous wigs, linking to their products.
  • A sports apparel brand could create a playful campaign featuring mascots or animals in team gear, inspired by the meme's spirit.
  • A food or beverage brand could use a 'mascot' character in their social media content, giving it a unique, recognizable look.

For ideas that fit your own brand:

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Give me three ideas for my brand using the “Cucurella Cat” TikTok trend, based on the videos doing it best.

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Questions

What is the Cucurella Cat TikTok trend?

This trend features a tabby cat wearing a large, curly black wig that resembles the distinctive hair of Spanish footballer Marc Cucurella. Users create images and videos of the cat, often photoshopping it into team jerseys or using it as a reaction image to celebrate Spain's victories. The meme's hook is the uncanny resemblance and its adoption as an unofficial mascot.

When did the Cucurella Cat trend start?

Trendhaus first saw it on 28 July 2026. The meme originated from a simple TikTok video posted on July 5, 2025, by the account 'welcome to the books', showing a tabby cat with a large, curly black wig.

Can brands use the Cucurella Cat trend?

Use with caution. This trend involves a specific public figure and a national football team, which could be sensitive for some brands.

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All trends from the week of 27 July 2026 · This week's trends