That's so you
A carousel post format starting with a cover photo of yourself labeled 'That's so you', followed by slides showing a Pinterest aesthetic board, a photo of you, a playlist screenshot, and other personal items, each with 'Me?' text, to showcase your personality and vibe.
- First seen
- 22 September 2026
- Last covered
- 22 September 2026
- Type
- Participatory format
- Can a brand use it?
- Brand-usable. A format a brand can join with its own product or team.
- Scale
- 30 sampled videos, 44.7M views in our latest check
- Example video
- Watch on TikTok (30.5M views)
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Start free: 100 actions, no cardOther trends first seen that week
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A photo of Robert Pattinson (from his role as Chris Hansen in 'Prime Time') is paired with rap lyrics, meant to be read in his voice doing a Chris Hansen impression. The absurd format spread from X to other platforms with various songs.
MemeUse with caution - Ola ola pasa pasaFirst seen 25 September 2026
A meme based on a pun where a wave (ola) and a raisin (pasa) exchange greetings, popularized by an AI-generated image and a streamer's exaggerated reaction. It is used as absurd humor, often spammed in chats or to provoke reactions.
MemeUse with caution30 sampled videos, 14.5M views - Jake shane audio trendFirst seen 25 September 2026
A trend using an audio clip by Jake Shane, applied to various content types, often for humorous behind-the-scenes or workplace videos with colleagues.
Audio trendBrand-usable28 sampled videos, 14.3M views - Pumpkin spice + rewatch season hookFirst seen 25 September 2026
An on-screen hook trend where creators film themselves watching a favorite show, podcast, or YouTube video while holding a pumpkin spice latte, signaling the start of autumn rewatch season.
Participatory formatBrand-usable - Upside down transitionFirst seen 25 September 2026
A transition video format set to the Diana Ross song 'Upside Down,' where creators flip or transition between scenes (e.g., makeup/hair changes or product reveals) timed to the music.
Participatory formatBrand-usable30 sampled videos, 39.2M views
All trends from the week of 21 September 2026 · This week's trends
