TikTok trends · first seen 18 September 2026

Most people call me... some people call me... you can call me

Participatory formatBrand-usable

A format where creators introduce themselves with their name, a nickname, and then a service or offer for their business, making it more personal.

First seen
18 September 2026
Last covered
18 September 2026
Type
Participatory format
Can a brand use it?
Brand-usable. A format a brand can join with its own product or team.
Scale
30 sampled videos, 9.1M views in our latest check

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All trends from the week of 14 September 2026 · This week's trends