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TikTok trends · first seen

I Call Patrick Subaru TikTok trend

MemeUse with caution

I Call Patrick Subaru is a TikTok meme that Trendhaus first saw on .

This trend involves referring to the SpongeBob SquarePants character Patrick Star as "Subaru" in a casual, nonchalant way. People create memes and compilations of Patrick, adding text overlays that use the nickname as if it's common knowledge, playing into a large inside joke.

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How to make a I Call Patrick Subaru video

  1. Find or create a clip or image of Patrick Star from SpongeBob SquarePants.
  2. Add a text overlay that refers to Patrick as "Subaru" in a casual, matter-of-fact tone.
  3. The text should imply that calling Patrick "Subaru" is a widely understood nickname (e.g., "Why does Subaru have a bottle over his head?").
  4. Post as a meme or compilation.

What Trendhaus measured

First seen
Last covered
Type
Meme
Can a brand use it?
Use with caution. This trend uses copyrighted characters from SpongeBob SquarePants.
Origin
The trend originated from an obscure comment on the SpongeBob SquarePants fandom wiki in 2021, where a user casually referred to Patrick Star as 'Subaru'; a screenshot of this comment went viral on Reddit and Twitter in February, then spread to TikTok.

How Trendhaus tracks trends

Make your own version

Ideas to start from

  • A brand could create a meme using their own product or mascot, casually referring to it by an unexpected, made-up nickname in text overlay.
  • A brand could ask their audience to come up with a funny, nonsensical nickname for one of their products, mimicking the trend's casual tone.
  • A brand could use the format to highlight an unexpected feature of their product, referring to the product by a 'secret' nickname.

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Give me three ideas for my brand using the “I Call Patrick Subaru” TikTok trend, based on the videos doing it best.

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Questions

What is the I Call Patrick Subaru TikTok trend?

This trend involves referring to the SpongeBob SquarePants character Patrick Star as "Subaru" in a casual, nonchalant way. People create memes and compilations of Patrick, adding text overlays that use the nickname as if it's common knowledge, playing into a large inside joke.

When did the I Call Patrick Subaru trend start?

Trendhaus first saw it on 13 March 2025. The trend originated from an obscure comment on the SpongeBob SquarePants fandom wiki in 2021, where a user casually referred to Patrick Star as 'Subaru'; a screenshot of this comment went viral on Reddit and Twitter in February, then spread to TikTok.

Can brands use the I Call Patrick Subaru trend?

Use with caution. This trend uses copyrighted characters from SpongeBob SquarePants.

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    Participatory formatBrand-usable

All trends from the week of 10 March 2025 · This week's trends