TikTok trends · first seen

Genius Meme TikTok trend

Character referenceUse with caution

Genius Meme is a TikTok trend that Trendhaus first saw on .

This meme features a crudely drawn blonde, blue-eyed man with an exaggerated smile who shouts '¡GENIO!' (genius). It's used ironically to congratulate someone for doing something stupid or absurd, or genuinely for a good idea. The character is a variant of the Wojak meme.

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Genius Meme examples on TikTok

Real videos using the trend, checked by Trendhaus. Each opens on TikTok.

How to make a Genius Meme video

  1. Find or create an image of the 'Genius' character.
  2. Overlay the character onto a video or image of someone doing something stupid, absurd, or genuinely clever.
  3. Add the text '¡GENIO!' or 'GENIUS!' to the overlay.
  4. The meme can be used sarcastically or genuinely.

What Trendhaus measured

First seen
Last covered
Type
Character reference
Can a brand use it?
Use with caution. Usable, but it's tied to a specific person, joke or community, so check the context before a brand joins in.
Origin
The meme originated in Argentina around 2025, appearing among football fans' recreations during a River Plate match.
Hashtag
#genio: 6615.2M views across 333.1K videos

How Trendhaus tracks trends

Make your own version

Ideas to start from

  • Brands could use the 'Genius' character to humorously acknowledge a common customer 'fail' or a surprisingly clever customer hack related to their product.
  • Create a series of short videos where the 'Genius' character appears to 'congratulate' people for making a smart choice by using the brand's product.
  • Use the meme in a social media campaign to highlight a 'genius' feature or benefit of their product in a lighthearted, self-aware way.

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Questions

What is the Genius Meme TikTok trend?

This meme features a crudely drawn blonde, blue-eyed man with an exaggerated smile who shouts '¡GENIO!' (genius). It's used ironically to congratulate someone for doing something stupid or absurd, or genuinely for a good idea. The character is a variant of the Wojak meme.

When did the Genius Meme trend start?

Trendhaus first saw it on 4 November 2026. The meme originated in Argentina around 2025, appearing among football fans' recreations during a River Plate match.

Can brands use the Genius Meme trend?

Use with caution. Usable, but it's tied to a specific person, joke or community, so check the context before a brand joins in.

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All trends from the week of 2 November 2026 · This week's trends