Cocktail jujitsu
A transition trend where a person makes a hand movement, the camera cuts, and when they open their hands they are holding a product like a matcha or lip gloss. It is often used by brands to showcase products in a low-fi context.
- First seen
- 10 June 2026
- Last covered
- 10 June 2026
- Type
- Participatory format
- Can a brand use it?
- Brand-usable. A format a brand can join with its own product or team.
Make your own version
Connect Trendhaus to ChatGPT, Claude or Perplexity and ask:
Give me three ideas for my brand using the “cocktail jujitsu” TikTok trend, based on the videos doing it best.
Your AI pulls the top videos using the trend, breaks down what makes them work, and turns that into ideas for your account.
Start free: 100 actions, no cardOther trends first seen that week
- Gaga telephone transition trendFirst seen 12 June 2026
A transition trend using Lady Gaga's 'Telephone' audio where a person shows themselves rushing or getting ready with the text 'sorry, I can't hear you, I'm kind of busy,' before transitioning to their final outfit or destination.
Participatory formatBrand-usable29 sampled videos, 2.1M views - Euphoria trending audioFirst seen 12 June 2026
A trend where creators lip-sync or add on-screen text to a trending audio clip from the show Euphoria, often used to showcase products, skincare, or general lifestyle content.
Audio trendBrand-usable24 sampled videos, 41.3M views - Ariana grande new song lip-syncFirst seen 12 June 2026
A trend where people lip-sync to Ariana Grande's new song or use it as a background audio for their videos with a caption.
Audio trendBrand-usable28 sampled videos, 2.0M views - Let me wipe my cameraFirst seen 10 June 2026
A transition format where creators film a 'before' state of something (like an empty room or plate), wipe the camera lens with a cloth, then reveal the 'after' state by removing the cloth. The two shots are cut together in editing for a satisfying reveal.
Participatory formatBrand-usable29 sampled videos, 12.8M views - Girl gripFirst seen 10 June 2026
A trend where a girl holds all her essentials in her hands to show how many things she can fit in her grip at once, such as a handbag, digicam, matcha, and lip gloss. It's a simple way for brands to showcase products.
Participatory formatBrand-usable27 sampled videos, 111.1M views
All trends from the week of 8 June 2026 · This week's trends